MARKETING COMMAND CENTER
Moomal
Zahid
Social Media. Performance. Growth.
I build digital experiences, social campaigns and paid media strategies that connect brands with audiences — and turn attention into measurable outcomes.
Social Media Marketing
Paid Advertising
E-Commerce
Community Management
CAMPAIGN PERFORMANCE
Selected portfolio results
Live-data styled dashboard built from documented platform screenshots.
5.39X
Purchase ROAS
55
Messaging conversations
2,357
Reach
2.4K
Views
PKR 9.56
Cost / conversation
18.02
Cost / conversation (campaign A)
75
Messaging conversations
3,238
Impressions
Selected portfolio results — not current live campaign data.
6+
YEARS MARKETING EXPERIENCE
3+
MAJOR MARKETING ENVIRONMENTS — RETAIL • MEDIA • BANKING
5X–7.4X
SELECTED GUL AHMED PURCHASE ROAS
4.45X
AVERAGE PURCHASE ROAS ACROSS 18 AD SETS
1,843
IMPRESSIONS IN ONE DOCUMENTED HIRING CAMPAIGN
3.3K
YOUTUBE VIEWS — LAST 28 DAYS
ABOUT
Marketing With Both Creativity & Commercial Thinking
Moomal Zahid is a Marketing & E-Commerce Professional with 6+ years of experience spanning e-commerce management, community management, social media marketing, brand ambassadorship and event marketing.
CURRENT ROLE
Assistant Manager – E-Commerce & Community Management
Gul Ahmed IDEAS · 2021 – Present
- Day-to-day e-commerce operations
- Online customer experience
- Community management
- Audience engagement
- Customer inquiries
- Brand loyalty
- Coordination with marketing and digital teams
- Campaign alignment
BASED IN
Karachi, Pakistan
Retail, media and banking marketing environments — with the same throughline: creative that earns attention, and numbers that say whether it worked.
STRATEGY
CONTENT
CAMPAIGN
AUDIENCE
PERFORMANCE
OPTIMIZATION
SELECTED CAMPAIGN WORK
Real campaigns. Real screenshots.
Every case study below is built on actual campaign evidence — Meta Ads Manager exports, YouTube Studio analytics and published creative.
ALL WORK
PAID ADS
SOCIAL MEDIA
E-COMMERCE
CONTENT
RECRUITMENT
BRAND CAMPAIGNS
YOUTUBE
01 · Gul Ahmed IDEAS
Performance Marketing & Social Commerce
PAID SOCIAL • E-COMMERCE • CONTENT • PERFORMANCE MARKETING
7.41X
Highest visible selected purchase ROAS
4.45X
Average purchase ROAS across 18 ad sets
74
Total purchases shown
02 · Hiring Campaign
Performance Recruitment Advertising
PAID SOCIAL • RECRUITMENT • MESSAGING
75
Messaging conversations (screenshot B)
PKR 9.56
Cost per conversation (screenshot B)
3,238
Impressions (screenshot B)
03 · Majestic Hair Oil
Lead Generation & Messaging Campaign
PAID SOCIAL • MESSAGING • DIRECT RESPONSE
18
Messaging conversations
PKR 104.95
Cost / conversation
5,521
Impressions
04 · Food & Beverage Social Content
Visual Storytelling That Makes People Stop Scrolling
CONTENT • CREATIVE DIRECTION • SOCIAL-FIRST
05 · MamoolsiLife
Content Creation & Organic Audience Growth
YOUTUBE • SHORT-FORM • ORGANIC GROWTH
3.3K
Views — last 28 days
4.3
Watch hours — last 28 days
+120
Subscribers — last 28 days
CASE STUDY 01 · GUL AHMED IDEAS
From Creative To Conversion.
Brand-led fashion creative on one side, Meta purchase campaigns on the other — judged on purchase ROAS.
7.41X
Highest visible purchase ROAS
4.45X
Average purchase ROAS
74
Total purchases
18
Ad sets
Source: actual Meta Ads Manager screenshot · Purchase ROAS by ad set · 4.45X average across 18 ad sets · 74 purchases
CASE STUDY 02 · HIRING CAMPAIGN
Paid social that fills a hiring pipeline.
Recruitment advertising optimised on cost per messaging conversation — not vanity reach.
28
Conversations (campaign A)
PKR 18.02
Cost / conversation (A)
75
Conversations (campaign B)
PKR 9.56
Cost / conversation (B)
Documented comparison between the two supplied campaign screenshots: PKR 18.02 → PKR 9.56 per messaging conversation — 47% lower cost per conversation.
CASE STUDY 03 · MAJESTIC HAIR OIL
Lead generation through messaging.
Messaging-focused paid social built to start direct customer conversations.
18
Messaging conversations
PKR 104.95
Cost / conversation
5,521
Impressions
4,129
Reach
No sales, revenue or ROAS figures appear in the supplied screenshot, so none are claimed.
CASE STUDY 04 · FOOD & BEVERAGE
Visual storytelling that makes people stop scrolling.
Food photography direction, promotional creative and social-first content built for appetite appeal.
Published creative shown as-is. No performance figures are claimed for this content.
CASE STUDY 05 · YOUTUBE
MamoolsiLife — content creation & organic growth.
Short-form storytelling, travel, lifestyle and visual content.
3.3K
Views — last 28 days
4.3
Watch hours — last 28 days
+120
Subscribers — last 28 days
1,865
Views — last 48 hours
Source: actual YouTube Studio screenshot · Platform: YouTube · Objective: organic audience growth · Result: 3,312 views and 4.3 watch hours in the last 28 days
INTERACTIVE PERFORMANCE CARDS
Documented numbers only.
GUL AHMED
7.41X
Highest visible selected purchase ROAS
4.45X
Average displayed purchase ROAS
74
Purchases
HIRING CAMPAIGN
75
Messaging conversations
PKR 9.56
Cost / conversation
3,238
Impressions
MAJESTIC
18
Messaging conversations
PKR 104.95
Cost / conversation
4,129
Reach
DATA-DRIVEN MARKETING
Creative Is Only Half the Story.
The other half is knowing what the numbers are telling you.
ROAS
REACH
IMPRESSIONS
COST / RESULT
MESSAGING CONVERSATIONS
PURCHASES
ENGAGEMENT
VIEWS
01
Creative
02
Distribution
03
Measurement
04
Optimization
EVIDENCE WALL
Proof, Not Promises.
Click any tile to open the original screenshot.
META ADS MANAGER
Gul Ahmed IDEAS
Objective: Purchases
Documented result: Up to 7.41X purchase ROAS · 4.45X average across 18 ad sets
META ADS MANAGER
Gul Ahmed IDEAS
Objective: Purchases / messaging
Documented result: Campaign-level results, cost per result and reach
META
Hiring campaign
Objective: Messaging conversations
Documented result: 75 conversations · PKR 9.56 each
META
Hiring campaign
Objective: Messaging conversations
Documented result: 28 conversations · PKR 18.02 each
Hiring campaign
Objective: Recruitment creative
Documented result: Customer Representative · Karachi only
META ADS MANAGER
Majestic Hair Oil
Objective: Messaging conversations
Documented result: 18 conversations · PKR 104.95 each
YOUTUBE STUDIO
MamoolsiLife
Objective: Organic growth
Documented result: 3.3K views · 4.3 watch hours · +120 subs (28 days)
YOUTUBE STUDIO
MamoolsiLife
Objective: Organic growth
Documented result: 122 current subscribers
INSTAGRAM / FACEBOOK
Gul Ahmed IDEAS
Objective: Brand campaign creative
Documented result: Published Independence Day and retail content
Food & Beverage
Objective: Content creative
Documented result: Published food & beverage social content
SOCIAL MEDIA CONTENT GALLERY
Fashion. Food. Lifestyle. Travel. Recruitment.
BRAND CAMPAIGNS
FOOD & BEVERAGE
RECRUITMENT
VIDEO / REELS
PROMOTIONAL CONTENT
LIFESTYLE
PROFESSIONAL JOURNEY
Six years, six marketing environments.
2021 – PRESENT
Gul Ahmed IDEAS
Assistant Manager – E-Commerce & Community Management
2021
Coke Studio
Social Media Marketing Executive
2020 – 2021
TCS
Customer Service Supporter
2019 – 2020
Neel Films
Marketing Executive
2018 – 2019
Coke Fest
Marketing Team Member
2018
FINCA Bank
Marketing Officer
EXPERIENCE WITH RECOGNISABLE BRANDS
Gul Ahmed IDEAS
Coke Studio
TCS
Neel Films
Coke Fest
FINCA Bank
This is professional experience — not a client list. Paid advertising results are shown separately, and only where a screenshot documents them.
CAPABILITIES
What I Do
01
Social Media Marketing
Content planning, audience engagement and campaign execution.
02
Paid Advertising
Meta campaign builds optimised on ROAS and cost per result.
03
E-Commerce Management
Day-to-day online store operations and customer experience.
04
Community Management
Conversations, inquiries and brand loyalty at scale.
05
Content & Creative Direction
Social-first creative built to stop the scroll.
06
Performance Analysis
Reading the numbers and acting on what they say.
MY APPROACH
From brief to scale.
01
Understand the Brand
02
Understand the Audience
03
Build the Creative Direction
04
Launch the Campaign
05
Measure Performance
06
Optimize
07
Scale What Works
I Don’t Just Manage Social Media.
- I build communities.
- I create campaigns.
- I understand e-commerce.
- I analyze performance.
- I optimize paid media.
- I tell brand stories.
- And I connect all of it to business objectives.
CONTACT
Let’s Build Something People Remember.
Whether you’re looking for stronger social presence, smarter paid campaigns, better customer engagement or a more compelling digital brand experience — let’s talk.
Karachi, Pakistan